HAAM is a platform that celebrates local artists, so I shaped its identity to do the same. I kept the foundation of minimalist layouts and clean typography and pushed it toward editorial design, with a clearer text hierarchy, a refined color palette, and a more structured layout. All imagery comes from local artists, turning the brand into a canvas for their work, allowing their ideas to take center stage. The result is an identity that feels modern, confident, and elegant, and that lets the art lead.